Question 3

 What kind of media institution might distribute your media product and why?

The institution that I would want to publish my magazine Helter Skelter would be the publisher Bauer Media. Bauer Media is the biggest publishing conglomerate in Europe. Bauer Media is responsible for distributing over two hundred and thirty household publications including Q and Kerrang! Bauer Media also distributes to seventeen different countries including The UK, Germany, France, USA, Mexico and China! Bauer also employs of four thousand people around the globe making Bauer Media one of the biggest media employers in the world. 

Bauer Media is consumed by over forty two million people everyday in Europe alone. They are available to consumer in countless different ways. Including Magazine, Television and Radio. Bauer is responsible for some of the biggest music channel's available on satellite television. Including, 4Music, The Box and Smash Hits! This would be fantastic in making my magazine available to the more converging members of my audience, through the medium of a multi platform. 

Bauer Media is also known for annexing other media publishing rivals, including the most recent casualty of dwindling consumers Emap PLC Media and Radio In 2008, Making Bauer Media the biggest publishing group in the UK. This would reinforce my decision to choose Bauer Media as my publishing group. 

The distributing group I have chosen to distribute my magazine, is Frontline. Frontline (which was purchased by Bauer Media in 2007) is one of the biggest distributors in the UK. Frontline sells magazines through over 55,000 retailers across the UK and Ireland. This is the main reason why I have chosen Frontline distributors as my distributors because; for my magazine to thrive and reach my target audience, I need a wide spread of distribution to reach my audience. 

Frontline distribute through the biggest retailers, to specialist newsagents and to small independent shops. Frontline’s primary function is to manage the end to end magazine distribution of 160+ titles from printer to store. Frontline ensures that the biggest brands in the magazine market reach retail shelves in the right quantity and at the right time. This involves managing relationships with Printers, Carriers, Wholesalers and Retailers on behalf of  they're publishing partners: Bauer Media, H Bauer, Haymarket and Immediate Media Company.